Power your growth with Trust

Tangerine advises organizations that want to take their business to the next level by designing communications and engagement strategies that build trust among all their stakeholders.

Our mission is to support the development of companies that have an ambitious project for themselves and for society.

By choosing
Trust over Smart

By leaving Strategy, Innovation and Marketing
to others to focus on Narrative, Reputation,
Alignment and Corporate Political Responsibility.
By investing in Trust to achieve positive
and long-term growth.

Senior team:

Bertrand Chambenois, Founder and Partner with 15 years' experience in advising executives on building trust with the general public, investors and public authorities. HEC Paris Graduate.

Guillaume Binoche, Partner, ex lawyer, expert in regulatory affairs and former director of communications and public affairs for a French scale-up. Sciences-Po graduate.

Referrals:

"Throughout our collaboration, Bertrand has demonstrated a strong ability to develop and implement impactful communications strategies to support the company's growth.
Thanks to his ideas, his ability to translate a strategic vision in a clear and engaging way, and his deep knowledge of the media and business sectors, Bertrand has played a key role in the company's change of scale”.

JEAN-PAUL MOCHET, Chairman of Monoprix and Franprix, Member of the Executive Committee of Group Casino

"Bertrand's ability to analyse risks and opportunities for a brand, develop influence strategies, his knowledge of institutional spheres and his ability to mobilize different types of stakeholders were essential in building the LEGO Group’s corporate image in France. His impressive network and the respect for him in the administration and amongst politicians was crucial for having the right dialogues. His international experience has also been extremely valuable to us when he acted as Sherpa to my Chairman and myself at the World Economic Forum in Davos".

Bongki Engel, Head of Government & Public Affairs, The Lego Group

"I turned to Tangerine to maximize the impact of my artificial intelligence company launch. Since then, Bertrand and his team have provided us with advisory and implementation skills to accelerate the company's development. Their support has been crucial to the rapid development of our image in France and internationally, and to the success of our latest fundraising”.

MAURICE N’DIAYE, Founder and CEO of Descartes & Mauss

"I called on Bertrand to help me manage a sensitive situation. His transversal approach to communication issues enabled me to put in place a strategy adapted to each of the company's stakeholders. His advice and recommendations for action were crucial in maintaining the confidence of our employees internally and that of our shareholders and business partners externally".

SARAH CHOURAQUI, CEO of Too Good To Go France

"Action sought Bertrand's help at the time of the Covid-19 health crisis to assist us in managing the institutional and regulatory issues related to the emergency measures taken by the French government. In an intense and demanding context, Bertrand demonstrated his ability to activate a high-level political network, to build a strong link between our group and the public authorities, and also to convey the implications of the new regulations to our operational teams”.

WOUTER DE BACKER, CEO of Action France

"Bertrand quickly understood PrestaShop's main business challenges in order to build an aligned and effective communication strategy. His contribution was decisive in (re)building a strong and impactful brand image”.

ALEXANDRE ERUIMY, CEO of PrestaShop

Read our Trust manifesto published
by the Harvard Business Review:

Trust Manifesto

What if the secret
to positive growth
lied in TRUST ?